Enhance your business image with a professionally scripted and record message. ON HOLD Digital Player connects to most standard business telephone equipment

Misconceptions #1 “Music is good enough.” Not true at all. Yes, having anything other than dead silence is a step in the right direction; why not take this opportunity to tell them something about your business.

Misconceptions #2 “Just entertain.” Also not true. You may want a message that’s cute, funny, or clever, but you’re still wasting a chance to educate your callers. Besides, despite what you might think, cute, funny, or clever does not sell….it entertains. Do you want to entertain or sell?

Misconceptions #3 “Any type of message will work.” Not true either. It is am improvement to be talking about your business, but content is king! Don’t tell people what you sell; tell them why they should buy from you and nobody else.

Below we have listed a compelling scenario that describes how many businesses are losing thousands of dollars by simply pressing the hold button.

A type business may receive:

125 calls per day (125 calls)

70 percent put on-hold (87 calls)

70 percent of on-hold callers are on-hold for 45-60 seconds (61 calls)

The average lost call report about $34 in lost revenue

18 hang up calls per day at $34 per call is $612 in potential lost revenue per day.

If you’re open five days per week, less holidays, that’s $153,000 in potential lost revenue per year because of callers hanging up and never calling back!